Welcome to Fresh Ink!

Hey all! My name is Erin and I finally decided to launch Plot Twist Paper Co after years of playing with the idea and at least 6 months after realizing I wasn't going to be able to talk myself out of it.

Do I know what I'm doing? No. 

Is the business plan obscenely optimistic? Probably, yes.

Does the vision include a line of journals and planners that I've designed over a decade but that I don't know how to produce? Again, yes.

Is the idea of having a mobile boutique van filled with books, stationery, and writing tools totally impractical and likely unprofitable? Yepper. But, come on...MOBILE STATIONERY? Get outta here.

Did I decide to start before I was ready and scale it all back to just an online idea so I could figure it out as I go? Lots of yes.

Am I obsessed with this whole vision and doing it anyway despite the knee-quaking fear, nay-sayers, and all forms of logic just because I can't bring myself to give up the idea? Apparently so.

I'm learning that life's unexpected twists are huge opportunities for change and growth - even when they present like life-shattering nightmares. I am an evangelist for second acts, fresh starts, and the unexpected turns that make life better and more interesting. 

Whether you’re starting a new job, moving to a new city, or simply craving a fresh perspective, I'm your optimistic cheerleader and slightly nerdy companion.

The best part of any story is the twist. 

P.S. 

Did I decide I wanted a pink cheetah involved but I didn't commit to putting it in the logo and just use it as my profile photo? Yes.

P.P.S.

Is there a complete lack of cohesive branding as a result of 2 days of hyper focus and making myself just freaking START? ALL OF THE YES.